Page 15 - BrandZ Top 100 Most Valuable Chinese Brands 2015

Part1 | Introduction-Overview OVERVIEW | 5-Year Growth
Chinese brands outpaced global, Brazil and Latam in value growth
TOP 100 Most Valuable Chinese Brands 2015
The BrandZTM Top 100 Most Valuable Chinese Brands 2015 marks the fifth anniversary of the BrandZTM China ranking.
During this dynamic period for the Chinese
and global economies, China’s most valuable brands increased steadily in value, outpacing the percentage gains of the global brand value leaders and the most valuable brands in Brazil and Latam.
Between 2011 and 2015, the BrandZTM Top 50 Most Valuable Chinese Brands rose 59 percent in value.
Meanwhile, the BrandZTM Brazil Top 50 fell 40 percent in value between 2011 and 2014, and the BrandZTM Latam Top 50 grew just 3 percent in value between 2012 and 2014.
The BrandZTM Top 50 Most Valuable Chinese Brands 2015 totaled $443.8 billion in brand value, significantly higher than the comparable BrandZTM Top 50 totals for Latam, $129.2 billion; India, $69.6 billion; and Brazil, $45.9 billion.
The disparity in total brand value reflects the relative sizes of the respective national economies and the contrast in product categories that comprise the various BrandZTM rankings.
Technology brands and banks drive around 44 percent of the total value
in the BrandZTM China Top 100 Most Valuable Brands 2015, with technology accounting for a 23 percent share and banks, 20.7 percent.
Technology brands make up 29 percent of the BrandZTM Global
100 total brand value. In contrast, technology brands account for less than 1 percent of brand value in the Indian, Brazil or Latam rankings. Banks contribute a significant proportion of total brand value across the country economies.
Chinese brand value grew at the fastest pace...
The brand value of the BrandZTM Top 50 Most Valuable Chinese Brands increased steadily over the past five years, outpacing even the BrandZTM Most Valuable Global Brands in percentage growth.
... And Chinese brands led fast-growing markets in total value
Chinese brands exceeded other fast-growing markets in total value, reflecting the sizes of the various economies and the product category composition of the respective rankings.
China Top 50 Brand Value
(US$ Mil.)
2014 Global Top 100 brand value increase 41% vs. 2010 2014 Brazil Top 50 brand value decrease 40% vs. 2011 2014 Latam Top 50 brand value increase 3% vs. 2012
Top 50 Brand Value Across Rankings
278,849
2011
325,369
2012
320,224
2013
362,462
2014
443,761
2015
+59%
443,761
2015 China Top 50
129,190
2014 Latam Top 50
69,585
2014 India Top 50
45,868
2014 Brazil Top 50
(US$ Mil.)
Source: BrandZTM / Millward Brown
Source: BrandZTM / Millward Brown
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