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Anxious Retailers Open 'Round the Clock to Capture Last-Minute Holiday Sales

"Deals" seems to be the watchword of the season. Starting with the traditional marketing blitz on
Black Friday, retailers are already deep discounting and running special holiday promotions.

"This is the week retailers could lose confidence in sales projections and hit the 'panic button' by
offering deeper-than-planned promos," said Kimberly Greenberger, a Morgan Stanley analyst.
"There are a lot of nervous retailers right now," added Bill Martin, founder of the data firm

ShopperTrak. "It's a finger-crossed situation."

ShopperTrak reported a 5.4 percent drop in sales and a 26 percent decline in foot traffic at
malls and other retail venues last Saturday as compared to the same time last year. Bad

weekend weather was thought to be a contributing factor.

In the UK, at least, there was a reason for retail holiday cheer. The Confederation of British
Industry reported that, after two weak months, retail sales had rebounded in December.

"Customers have clearly held off spending through the autumn and we're only now seeing them
start to hit the stores," Barry Williams, chairman of the CBI and a senior executive at the Asda
supermarket chain, told Reuters.

It remains to be seen if US retailers will find coal in their stockings on Christmas morning.

More about: Retail, Kohl's, Toys R Us, Target, Walmart, Best Buy, Christmas, Holiday Season, Holiday
Shopping, Black Friday, Thanksgiving, Promotions, Advertising, Marketing, National Retail Federation,
Confederation of British Industry

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