Page 4 - usawrap

Anxious Retailers Open 'Round the Clock to Capture Last-Minute Holiday Sales

Like
Follow
33
Share

always branding. always on.

Latest News
In Depth
Papers
Books
Brandcameo
Directory
Careers
Branding Glossary

find a job
<< older | newer >>
Register for our newsletter

Senior Director, Strategy
Interbrand
retail watch
Dallas, Texas, United Anxious Retailers Open 'Round the Clock
Send us story ideas:
States
tips@brandchannel.com

to Capture Last-Minute Holiday Sales
Associate Director Brand
Analytics
elsewhere on brandchannel
Interbrand
Posted by Barry Silverstein on December 18, 2013 01:56 PM
Madrid, Spain
<123456789>

Consultant, Strategy &
Analytics
Interbrand
Toronto, Ontario, Canada

Associate Director,
Naming, Verbal Identity
Interbrand

New York, New York,
United States

view all jobs...

2013 Product Placement Awards
key topics
Which brand is most bullish on

Airlines, Alcohol, Hollywood?
Automotive, Beauty,
Beverages, Branded
Entertainment, Design,
Corporate Citizenship, In the marathon called the holiday shopping season, retailers are pulling out all the stops in the most viewed posts
Entertainment, Fashion, final lap.
Financial, Food, Doritos Names Five Finalists In Annual
Healthcare, Luxury, Already under fire for preempting Black Friday by opening their doors on Thanksgiving, some Super Bowl Commercial Contest
Media, Mobile, Non-
Profit, Pharma, Product retailers are now staying open every day, all day and all night, until Christmas. Kohl's, for
Placement, Retail, example, will open at 6 a.m. on Friday, December 20 and operate until 6 p.m. on Christmas eve Korean Air Hopes To Break Travelers
Sports, Sustainability, —111 hours straight of being available to holiday shoppers. Toys R Us will follow a similar Out Of Daze With Interactive Display
Tech, 2012 Olympics
pattern, opening at 6 a.m. on Saturday, December 21 and remaining open until 9 p.m. on Fiat-Chrysler, Marchionne Will Have
top news December 24. The toy chain's Times Square location in New York City has already been open To Come Off Year-End High To
Address '14 Challenges
archives
for 24 hours since December 1.

One reason for this madness: The holiday shopping season is protracted, thanks to Nike, MTV Are Top Global Brands On
Thanksgiving being late this year. "There's no question that the shortened holiday season has Instagram In 2013

put both retailers and consumers in a rush to make the most out of the time that's left before the AllThingsD Re/Codes Tech Coverage
big day," Matthew Shay, president and CEO of the National Retail Federation, told The With Independent Venture
Huffington Post. According to the Federation, as of December 9, half of consumers still have their

holiday shopping left to do, while a Consumer Reports poll indicated that nearly a third of
American shoppers had yet to buy their holiday gifts.

30 percent of shoppers said they would go to mass market retailers like Target and Walmart, and

another third said they were shopping online, according to Consumer Reports. "Online is going
to be the darling of the holiday shopping season," Marshal Cohen, NPD Groups' chief chief retail
industry analyst, told USA Today. "It may grow a little more than the 20 percent that was

expected before the season began. The consumer is spending more time online trying to find
deals."

http://www.brandchannel.com/home/post/2013/12/18/Christmas-Retail-Blitz-121813.aspx?utm_campaign=131218_holidayretail&utm_source=newsletter&utm_medium=email[6/01/2014 11:06:10 AM]