Page 27 - BrandZ Top 100 Most Valuable Chinese Brands 2015

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10 20,913
Source: BrandZTM / Millward Brown
Brand values from the BrandZTM Top 100 Most Valuable Global Brands 2014
Tencent and Baidu brand values increased in the BrandZTM Top 100 Most Valuable Chinese Brands 2015
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Part1 | Introduction-MarketDynamics MARKET DYNAMICS | Innovation
Technology and retail brands lead in innovation, creativity
Technology and retail – categories comprised primarily of market-driven brands – produce the brands that Chinese consumers view as most innovative and creative.
TOP 100 Most Valuable Chinese Brands 2015
Among the factors driving innovation and creativity are: increasing demand from more sophisticated and better informed Chinese consumers; and increasing market competition, driven in part by liberalized economic policies.
Chinese consumers see technology brands as creative...
Chinese consumers consider China’s technology brands and retail ecommerce brands creative, not a characteristic they normally associate with Chinese brands.
... Chinese brands rank with global technology leaders...
Tencent is number five – after Google, Apple, IBM and Microsoft – among the technology category brands ranked in the BrandZTM Top 100 Most Valuable Global Brands. Baidu, China’s search leader, is number eight, just after Facebook and before Samsung. BrandZTM ranks Alibaba and Amazon in the retail category.
Innovation is especially apparent in the intersection
of technology and retail, in ecommerce and in
mobile payments, for example, where Chinese
brands collaborate to create seamless online and
offline experiences and apps that move a lot of daily Rank activity, such as banking, from physical locations to smartphones.
All Brands
in China Top 100
Wise Trustworthy Straightforward Assertive Friendly
Technology Brands in China Top 100
Wise
CREATIVE
Trustworthy
Kind
Straightforward
Source: BrandZTM / Millward Brown
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Chinese consumers describe Chinese technology brands and retail ecommerce brands as creative, not a characteristic they normally associate with Chinese brands, which they’re more likely to label wise or straightforward.
Creativity adds a dimension that enables Chinese technology brands to compare favorably in brand value with global brand leaders. Tencent is number five – after Google, Apple, IBM and Microsoft – among the technology category brands ranked in the BrandZTM Top 100 Most Valuable Global Brands 2014. Baidu, the China’s search leader, is number eight, just after Facebook and before Samsung.
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Brand
Brand Value ($ Mil.)
158,843 147,880 107,541 90,185 53,615 36,390 35,740 29,768 25,892
Brand Value Change 2014 vs. 2013
+40% -20% -4% +29% +97% +6% +68% +46% +21% +4%