Page 2 - BrandZ Top 50 Most Valuable Latin American Brands 2015

TOP 50
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
HIGHEST RISERS
% - Brand Value Change 2014-2015
# - Ranking Position $ - Brand Value
16 17 18 19 20 21 22 23 24 25
TOP 10 MOST VALUABLE LATIN AMERICAN BRANDS
Beer
US $8,500 Mil.
+20%
% Brand Value Change 2014-2015
Beer
US $8,476 Mil.
+6%
Communication Providers
US $6,174 Mil.
+16%
Banks
US $5,202 Mil.
+25%
CHILE
7brandsintheTop50
US$ 19,398 Mil. (15% of Total LatAm Value)
-23%
% Brand Value Change 2014-2015
Top 3 Chilean Brands
Banks
#4
US $5,202 Mil.
MOST VALUABLE COUNTRY BRANDS
ARGENTINA
2brandsintheTop50
US$ 2,644 Mil. (2% of Total LatAm Value)
+71%
% Brand Value Change 2014-2015
Top 3 Argentinian Brands
BRAZIL
11brandsintheTop50
US$ 32,017 Mil. (24% of Total LatAm Value)
+5%
% Brand Value Change 2014-2015
Top 3 Brazilian Brands
MEXICO
17brandsintheTop50
US$ 49,385 Mil. (37% of Total LatAm Value)
+15%
% Brand Value Change 2014-2015
Top 3 Mexican Brands
Beer
#1
US $8,500 Mil.
1 2 3
US $1,575 Mil. US $1,069 Mil.
US $729 Mil.
1 2 3
US $8,500 Mil. US $5,202 Mil. US $4,315 Mil.
1 2 3
US $4,709 Mil. US $3,107 Mil. US $2,845 Mil.
1 2 3
US $3,672 Mil. US $3,476 Mil. US $2,436 Mil.
1 2 3
US $8,476 Mil. US $6,174 Mil. US $4,423 Mil.
1 2 3
US $1,808 Mil. US $1,678 Mil. US $1,479 Mil.
Banks
#34
US $1,636 Mil.
TOTAL VALUE OF LATIN AMERICAN TOP 50 BRANDS
Beer
#30
US $1,859 Mil.
+62%
+43%
41 42 43 44 45 46 47 48 49 50
US$ 129 Bil.
US$ 131.9 Bil.
2014
+2%
2015 #38 #41 #46
Banks +28% #7
Brand Value Change 2014-2015
US $4,315 Mil.
Banks
#40
US $1,236 Mil.
+25%
Communication +22% Providers
#6
US $4,423 Mil.
+20%
+20%
+19%
+17%
40 39 38 37 36 35 34 33 32 31 30 29
28 27 26
Retail
US $4,709 Mil.
-23%
Communication Providers
US $4,423 Mil.
+22%
COLOMBIA
9brandsintheTop50
US$ 19,339 Mil. (15% of Total LatAm Value)
-4%
% Brand Value Change 2014-2015
Top 3 Colombian Brands
Banks
US $4,315 Mil.
+28%
Beer
US $4,185 Mil.
+17%
Beer
US $3,604 Mil.
+4%
NEWCOMERS
#49 #42
US $997 Mil. US $1,118 Mil. Banks Banks
#36
US $1,533 Mil. Banks
Banks
#37
US $1,479 Mil.
US $1,411 Mil.
US $1,197 Mil.
US $1,069 Mil.
Communication Providers
Beer
US $3,672 Mil.
+3%
PERU
4brandsintheTop50
US$ 6,073 Mil. (5% of Total LatAm Value)
+15%
% Brand Value Change 2014-2015
Top 3 Peruvian Brands
Retail
Beer
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Banks
#31
US $1,808 Mil.
Source: Millward Brown and BrandZTM
Beer
#39
US $1,309 Mil.
+28%