Page 4 - Greece Wrap
P. 4
Conclusions
• For most retailers the Christmas period is one of the most
significant and profitable one within the year.
•In combination with the economic crisis the Christmas
period in Greece was actually “Sales before the regular
sales”.
•So, in most cases Christmas had presentation only as
Christmas decoration.
• But despite these facts, in a truly few cases, retailers
leveraged Christmas in great ways.
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