Page 5 - BrandZ Top 100 Most Valuable Chinese Brands 2015

TOP100:1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17Yili 18 19 20 21 22 23 24 25 26Vanke 27
28 29 30 31 32 33 Poly Real Estate 34 35 36 37 38 39 40 41 42 43 Tong Ren Tang 44 45 46 47
80 81Quanjude 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
VALUABLE BRANDS DELIVER SUPERIOR RETURNS
Great Wall
61
68 95 98
100%
BrandZTM China Top Brands by Brand Contribution BrandZTM China Top 100 Portfolio
MSCI China
84.9%
32.0% 4.0% OCTOBER
2014
Yonghui Superstore
Yihaodian TCL
0%
OCTOBER 2010
APRIL 2011
OCTOBER 2011
APRIL 2012
OCTOBER 2012
APRIL 2013
OCTOBER 2013
APRIL 2014
TOP 10 RISERS % Growth
MARKET-DRIVEN BRAND VALUE DOUBLED, STATE- OWNED ENTERPRISE VALUE DECLINED
47% 53%
VALUE OF TOP 100
-4% TELECOM PROVIDERS US$ 71,272 Mil. 3 Brands
OVERSEAS REVENUE
MARKET- DRIVEN BRANDS
Two brands derived over half their revenue from outside of China suggesting the growing global presence of Chinese brands.
+97% US$ 218,728 Mil.
CATEGORIES
12 CATEGORIES
7 CATEGORIES
2 CATEGORIES UNCHANGED
-16% BANKS US$ 96,291 Mil. 9 Brands
Retail led the categories in brand growth driven by the addition of Alibaba. Even without Alibaba retail rose 64 percent.
0%
REAL ESTATE US$9,594Mil. 10 Brands
+3,827%
RETAIL US$ 62,287 Mil. 4 Brands
+7% AIRLINES US$8,248Mil. 4 Brands
-37%
APPAREL US$ 2,424 Mil. 7 Brands
75Suofeiya
+141%
CARS US$ 1,877 Mil. 2 Brands
72
+18% CATERING US$ 483 Mil. 2 Brands
70
+57% EDUCATION US$ 1,399 Mil. 2 Brands
68
-1% FURNITURE US$359Mil. 1 Brand
+ 1% HEALTHCARE US$5,500Mil. 4 Brands
+ 20%
HOME APPLIANCES US$6,529Mil. 7 Brands
0%
HOTELS US$ 998 Mil. 3 Brands
-2% JEWELRY RETAILER US$ 1,241 Mil.
3 Brands
+ 4% PERSONAL CARE US$ 978 Mil. 2 Brands
58
+ 48% TRAVEL AGENCIES US$ 1,439 Mil. 2 Brands
Methodology and Valuation by
79 78 77 76
www.brandz.com/china
64 63 62 61 60 59
% = Year on Year Growth
-22% ALCOHOL US$ 16,055 Mil. 11 Brands
+14% FOOD & DAIRY US$ 14,572 Mil. 7 Brands
-10% INSURANCE US$ 28,288 Mil. 6 Brands
+4%
OIL & GAS US$ 27,515 Mil. 2 Brands
TOP 10 BRANDS
$464.2 BILLION
BRAND NEWCOMERS
22%
TOTAL VALUE OF TOP 100 CHINESE BRANDS
TOP 100 VALUE INCREASED
TOP 100 RANK
74
73
71
69
67
66 65
57
56
55
54Baiyunshan 53
52
51SnowBeer 50 49
48
$66,077 Mil.
$59,684 Mil.
$55,927 Mil.
$34,521 Mil.
-13%
$30,897 Mil.
ZTE
Baiyunshan 54
95%
1 Tencent
71%
2 Ctrip
69%
3 BYD
64%
59%
5 Ming Jewelry
57%
6 Mengniu
56%
7 New Oriental
55%
8 Baidu
48%
9 Pearl River
45%
10 Hanting
+78% TECHNOLOGY US$ 106,886 Mil. 9 Brands
+95%
NEW ENTRY
+55%
-20%
-9%
-18%
+18%
-11%
-13%
4 Xueersi
$21,005 Mil.
$15,493 Mil.
$15,427 Mil.
$12,022 Mil.
$11,861 Mil.
Alibaba
Letv 37
SOEs
US$ 245,506 Mil. -9%
GROWTH OF TOP 100
2 48
62%
53%